ATT-TEC has unveiled their new tuning program for the BMW 1-Series M Coupe. Looking tastefully restrained, the model is equipped with 20-inch ADV1 5.0 TF wheels that are wrapped in Michelin Pilot Super Sport tires. The car also has a KW Dynamic Damping Control coilover kit which reduces the ride height and offers three different damper settings (Comfort, Sport & Sport+). In the future, the company plans to offer a variety of carbon fiber components including a front spoiler, rear diffuser and boot lid. For added performance, the tuner can optimize the ECU to enable the engine to produce 395 bhp (295 kW). For even more power, the addition of a larger intercooler allows the mill to develop 454 bhp (339 kW). Customers can also order an Akrapovic exhaust system and a V-Max removal.